How the 3 weeks run
Three two-hour sessions, one a week. The decisions get made with your founders in the room. The drafting happens in between, in my Positioning Builder.
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Before session 1
Discovery
You fill in the onboarding questionnaire. The Builder researches your competitors, and we prepare a briefing, so session 1 starts from what we already know about your market.
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Week 1 · Session 1 · 2 hours
Who you are for
We score your segments with the founders and stakeholders and pick the one you focus on. Then we define its persona, your product category and your positioning strategy. If the team needs time to decide, you decide before session 2.
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Week 2 · Session 2 · 2 hours
Why you win
We go through your product's capabilities, then set your USPs and KPIs, the value proposition and your tone of voice.
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Between sessions 2 and 3
The first drafts
We draft the messaging doc, with your elevator pitch and objection handling, and your website content: homepage, product page and FAQ.
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Week 3 · Session 3 · 2 hours
Review together
We go through the messaging and the website content with you, section by section, and lock what ships.
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After session 3
Marketing brain
You make your last edits, and you get everything in one folder: positioning, messaging, voice and website content, ready to plug into your AI tools.
The people who make the calls
The founders, plus your heads of sales, product and customer success if you have them. Your time: three sessions of two hours and the onboarding questionnaire.
See what you get in 3 weeks