How clearly do B2B startups say what they sell?
Early-stage B2B homepages, scored on 7 dimensions of positioning: what you do, for whom, against what, and why you win. 4 homepages scored so far. Average: 69.5/100.
7 dimensions, one score
Each dimension gets 0 to 10 from the public homepage, with a quoted line as evidence, then a weighted score out of 100. Strong is 75 and up, Adequate 50 to 75, Needs work 25 to 50, Broken under 25.
- Category clarity20%
Can a visitor say what you do in 3 seconds?
- Value differentiation25%
Can a buyer tell you apart from the alternative?
- Buyer vs product focus10%
Does the page talk about the buyer's pain or your features?
- Specificity and evidence15%
Can a buyer verify a claim?
- Audience precision10%
Does the page speak to one defined buyer?
- Competitive context10%
Does the page say what the buyer compares you to?
- Messaging quality10%
Is the copy well made, in the buyer's words?
Want your homepage scored
The full audit: every dimension with the evidence, the three biggest gaps, and a rewritten hero line. Private, just for you.