Does your homepage say what you sell?
Before we meet, I score your homepage on the same 7 dimensions as the 40 homepages in our gallery. On a 30 minute call you get the score, the evidence behind it and the three biggest gaps. Free, private, never published.
Your homepage, scored with the evidence
- A score out of 100
Seven dimensions, each scored 0 to 10, weighted into one number you can track.
- The evidence
A quoted line from your own page behind every score, so you can see why.
- The three biggest gaps
Where the page loses the buyer, in order of what to fix first.
Three steps, one call
- 1. Book a slot
Pick 30 minutes and add your homepage address.
- 2. I score the page
Before we meet, every dimension gets a score and a quoted line as evidence.
- 3. We go through it
On the call: the score, the evidence and the three biggest gaps.
7 dimensions, one score
The same rubric behind the public gallery: 40 early-stage B2B homepages so far, average 62.9/100.
- Category clarity20%
Can a visitor say what you do in 3 seconds?
- Value differentiation25%
Can a buyer tell you apart from the alternative?
- Buyer vs product focus10%
Does the page talk about the buyer's pain or your features?
- Specificity and evidence15%
Can a buyer verify a claim?
- Audience precision10%
Does the page speak to one defined buyer?
- Competitive context10%
Does the page say what the buyer compares you to?
- Messaging quality10%
Is the copy well made, in the buyer's words?
Get your homepage scored
The full audit: every dimension with the evidence and the three biggest gaps. Private, just for you.
Frequently asked questions
Is the audit really free?
Yes. It is a 30 minute call, with no payment and no commitment.
What do I need to prepare?
Only your homepage address and your role, when you book. I score the page before we meet.
Will my score be published?
No. Your audit is private, just for you. The homepages in the public gallery were scored separately.
Who is it for?
Early-stage B2B software companies where the founders still own go-to-market and want to know if the homepage says what they sell.
Who does the audit?
Maya Dror Melamed, founder of Yalla Marketing. She has been in marketing for over 20 years, 13 of them building marketing for early-stage B2B startups, and teaches positioning at Reichman University, Tel Aviv University and BDO Academy.