Gain

• Category clarity 20%5/10
• Value differentiation 25%6/10
• Buyer vs product focus 10%5/10
• Specificity and evidence 15%4/10
• Audience precision 10%6/10
• Competitive context 10%4/10
• Messaging quality 10%5/10

Specificity and evidence

Name one pilot customer and one result next to the 10x savings claim, for example procurement cycle time before and after.