I build and lead the entire marketing function from the ground up. This typically includes:

• Positioning and messaging

• Brand design and guidelines

• Website strategy, design, and development

• Sales and marketing operations

• Product marketing

• Content strategy and planning

• Lead generation setup and execution

• Campaign development and rollout

• Hiring and onboarding the marketing team

• Marketing tools and infrastructure setup

While the exact scope depends on what your startup already has in place, most early-stage B2B SaaS companies need the full foundation built from scratch.

By the end of the engagement, you will have:

• A positioning and messaging document

• A complete brand book including logo, typography, color palette, and visual language

• A fully developed and launched marketing website

• Core marketing and sales collateral

• A lead generation engine with live campaigns

• HubSpot set up for sales and marketing alignment

• Marketing performance dashboards

• A campaign calendar and hiring plan (if needed)

The initial engagement usually takes around six months. This includes strategy development, execution of foundational assets, website launch, and activation of demand generation. After that, I can continue supporting your growth with ongoing marketing leadership.

Yes, in most cases. Early-stage startups typically do not have the core marketing foundations in place. Even if you have a few pieces ready, I will assess what works and build on top of it. The process is flexible, but skipping critical steps like positioning or messaging usually slows things down later.

Yes. I can stay on as your fractional CMO for the long term or help you hire a full-time VP Marketing to take over once the core infrastructure is in place. I will make sure the transition is smooth and strategic.

Not necessarily. Having a positioning doc or brand guide can help, but I will still need to validate that these assets support your growth goals. Messaging that looks good in a deck does not always work in campaigns or on your website. I make sure every element performs in the real world.

Start by booking a 30-minute intro call. If we are a good fit, I will send over a proposal. Once the agreement is signed, we will schedule a kickoff session and begin the discovery and planning work.

The CEO or founder should be involved in the early stages, especially during positioning and messaging work. I rely on your product and domain expertise to shape the strategy. Once that is in place, I lead the process independently and keep things moving.

I work with early-stage B2B SaaS startups, usually between Seed and Series A funding rounds. My clients typically have small teams and are pre-marketing hire. Some have product-market fit, and others are still getting there. If you are ready to build real marketing foundations, we will likely be a good fit.

I work with a small number of clients at the same time. This allows me to stay actively involved, lead the process end to end, and deliver real results. I will always be transparent about timing and availability during onboarding.

Yes. I am hands-on with everything from messaging and copy to strategy and campaign planning. I also collaborate with a small team of trusted freelancers I have worked with for years to help with design, development, and content production.

Yes. After the core marketing system is in place, I can continue leading your marketing function. This includes managing demand generation, content and email marketing, campaign execution, social media, PR, sales enablement, and ongoing operations.